Question 1

What is a product configurator?

Accepted Answer

A product configurator is a tool that lets the customer choose the parameters of the product they are ordering, such as dimensions, materials, colors or extra equipment, then prices it automatically and lets them place the order without contacting support.

Unlike a standard variant picker, a configurator can handle tens of thousands of related options (product attributes), including dependencies and constraints between them, in a way that is intuitive and easy for the customer to follow.

Question 2

When is it worth adding a configurator to an online store?

Accepted Answer

A product configurator is worth implementing when the number of available options makes it hard to sell the product with standard variants. That is especially true for made-to-measure products, products with a wide color or fabric range, and offers where the availability of one option depends on earlier customer choices. If handling the product means creating hundreds or thousands of combinations, or manually adding parameters in the order notes, a configurator will simplify the whole process.

Question 3

How do product configurators on the market differ?

Accepted Answer

Most configurators on the market are really personalization tools. They focus mainly on changing how a finished product looks. They let you add text, graphics or a color swap, but they do not necessarily work for stores with a deep assortment, where the customer's choices often change the construction of the whole product. Popular tools work well for T-shirt shops. They are a poorer fit for a furniture manufacturer. A good configurator focuses first on the logic of the assortment you sell. Correct pricing and compatibility with external systems come first, while the product is still presented in a way that is intuitive for the customer. The heart of a configurator is not the visual layer of the product. It is how complex products are handled. If the customer's choices affect the availability of later options, the product's construction, compatibility, or how it is priced, you usually need a configurator, not just a personalizer.

Question 4

Is a product configurator a fit for B2B sales?

Accepted Answer

Absolutely. In B2B it is often especially important to capture product knowledge that previously lived with the salesperson: component compatibility, technical constraints, and the rules for a valid configuration. A configurator lets customers build configurations themselves, which takes load off the sales team and speeds up their work. A B2B product configurator can be rolled out in several ways. Besides a standard setup where customers can place orders, you can also run the platform as a catalog with no visible prices. Finished configurations go to the salesperson, who then decides the discount and the final quote, based on base prices and logic already in the system. That setup requires the STYRTA CPQ add-on.

Question 5

Does a product configurator hurt conversion?

Accepted Answer

It can, if it is designed poorly. Showing the customer dozens of unclear parameters at once can make the purchase harder. A good configurator should do the opposite: guide the customer through the available options, cut the number of unnecessary decisions, and prevent invalid combinations. The goal of a configurator is to simplify buying a complex product, not to expose all of its technical complexity.

Question 6

Can a product configurator be connected to an ERP or production system?

Accepted Answer

Yes, but how you integrate depends on the specific system and on the data needed to fulfill the order. The configurator's main job is to store an unambiguous record of what was configured. That data can then be used by an integration with ERP, production, warehouse, CRM, or other software. STYRTA Configurator is based on combinations with an assigned index (reference code) and on product attributes, which are usually enough for a solid integration with external systems. Rolling out that kind of solution requires a custom quote.

Question 7

Do I need an external configurator platform to sell configurable products?

Accepted Answer

No. An external SaaS platform (a configurator in the cloud) is only one way to implement a configurator. The configurator can also run as part of your online store. STYRTA Product Configurator runs inside PrestaShop, so the store does not have to move the core product configuration process onto a separate platform. That keeps you independent of external vendors (all configuration data stays yours) and keeps the experience consistent at every stage of the sale.

Question 8

Do I have to rebuild the whole store to add a product configurator?

Accepted Answer

No. Adding a configurator does not have to mean rebuilding the entire catalog or checkout. You can start STYRTA Configurator only on the products where standard variants are the biggest bottleneck, and keep selling everything else the way you do today. That lets you roll out configuration gradually, instead of rebuilding the whole store at once.

Question 9

Will I get a VAT invoice for the module I buy?

Accepted Answer

Yes. For a business purchase you will receive a sales document that includes your company details and follows the tax rules that apply in your country. Sales are processed by Stripe Managed Payments in the Merchant of Record model, and the invoice is issued by Link, LLC, based in the United States (EU OSS VAT: EU440000220).

Your configurator forhighly configurable products

Why product variants
eventually fall short

Thousands of product variants

Difficult price management

Slower performance

A poor buying experience

How it works

Attributes

Built for every configurable product

Furniture

Windows & Doors

Lighting

Pergolas & Carports

Computers

Jewelry

Everyone wins

Zero performance impact

Price references for easy updates

Simplified product management

Crystal-clear configuration

Instant price updates

Works on every device

Simple, transparent pricing

14-day money-back guarantee

Included with every license

Designed for PrestaShop 9

Frequently asked questions

Stop fighting with products.
Start selling.

Your configurator forhighly configurable productshighly configurable products

Why product variantseventually fall short